Recruiting social care staff

Help boost your recruitment locally and attract the right candidates for your positions with these free, downloadable digital and print materials.

Advertise a role on DWP ‘Find a Job’

DWP’s ‘Find a Job’ site attracts thousands of quality candidates each year. It’s where the national recruitment campaign will direct people, so if you advertise your jobs here they will be seen by an enormous pool of potential candidates.

Posting your job is simple and quick. It’s really important you use the terms “social care” in the role description, to ensure it is visible on

Download this one-page PDF guide if you need help.

Post a job


Resources to help your recruitment

Maximise the effectiveness of your local recruitment with the free, downloadable resources available below. Resources cover a wide range of social care settings so you can find the right images for your organisation.

The campaign toolkit is your recruitment guide, with tips on how to use the resources and how to build a successful recruitment campaign.

Download campaign toolkit


Social media assets

Download these images and videos to use on your social media channels to encourage people to apply for vacancies. You can personalise the social posts with your details to make them relevant to you.

Facebook headers

Use these at the top of your Facebook profile page to grab your audience’s attention and alert potential candidates that you’re recruiting. Choose from four images.

.ZIP 965KB Download

Twitter headers

Use at the top of your Twitter profile page to help grab people’s attention and alert potential candidates that you’re recruiting. Choose from four images.

.ZIP 1.79Mb Download

Facebook image posts

Use these on your Facebook page to inspire potential candidates and prompt people to apply for vacancies. Choose from eight images.

.ZIP 3.99Mb Download

Twitter image posts

Use these on your Twitter channel to inspire potential candidates and prompt people to apply for vacancies. Choose from eight images.

.ZIP 3.03Mb Download

Social post copy

Use this copy alongside images and videos. Choose from 9 posts focusing on different benefits of working in social care. You can personalise each one with your details.

.DOCX 169Kb Download


Download and share these videos of social care staff talking about their work. Videos often provoke a great response and are more likely to be shared.

Printable assets

A selection of assets are available for you to download, print and display in public places.

A4 posters

Use these posters to help raise the profile of the sector and inspire people to consider a role in adult social care. Choose from four posters.

.ZIP 22.03Mb Download

A4 personalised posters

Add your own details and use these posters to drive awareness of your vacancies and prompt people to apply.

.ZIP 26.83Mb Download

Vinyl banner

Display this banner outside your premises or at an event. Artwork is provided for a standard banner, 300cm x 100cm.

.ZIP 22.46Mb Download

Personalisable A5 leaflet

Add your own details to this leaflet and hand it out at events or to those enquiring about vacancies.

.ZIP 2.89Mb Download

Useful templates

This selection of copy templates has been created to help you draft job adverts and emails quickly and easily.

Job advert template

This has been created by experts to help you advertise a role in adult social care. Personalise it by adding details about the role you’re recruiting for.

.DOCX 162Kb Download

Jobseeker email

This email template has been designed to drive awareness of vacancies in your organisation and encourage people to apply.

.DOCX 165Kb Download

Newsletter template

Use this text in your staff newsletter to explain how you’re using the campaign to support your recruitment activity.

.DOCX 158Kb Download

Results template

Help us understand how the campaign is supporting your local recruitment – complete this template to share your story with us.

.DOCX 145Kb Download

Campaign badging device

The campaign badging device is available for you to use on any recruitment materials which you have developed. This will show the link between your activity and the national campaign.

Campaign badging device

Download the campaign badging device and guidelines for use on your materials.

.ZIP 6.46Mb Download